1. A famous image of Rosa Parks sitting at the front of a bus.

2. Why is the story of Rosa Parks has become popularly known?

1. John Berger argues that advertising can be found everywhere. For decades, models have been used for promoting products and creating and modeling products are symbiotic. Nowadays, the nature of publicity has changed dramatically. Some celebrities sell their tweets or may use their sponsor products to post pictures on Instagram, and these posts are not explicitly marked as sponsored. Therefore, the company pays the celebrity a sum in exchange for a small publicity act, which allows the celebrity to benefit from his popularity and influence. Consequently, viewers feel awe, envy, and aspiration for the model and they are motivated to own the product. The model’s public image is reinforced by the product she is promoting, whether it reflects strength, wealth, beauty, intelligence, style, or fame. Therefore, both the model and the products promote each other.
2. For generations, the public has impersonated or incorporated painting materials for use in effects such as objects and poses. Modern advertising is mostly based on a style that is copied from vintage advertisements and applied to contemporary advertising, rather than on actual paintings. According to Berger, the difference between an oil painting and a publicity image is that an oil painting was meant to increase self-confidence, while a publicity image is meant to inspire the public. The public promotes, and money signifies (sexual) power, desire, and sufficiency Advertisers tell us we are inadequate but promise that we will purchase their product.
3. We dream of enjoying the life of a party, enjoying the luxury. This leads us to think that if we spend money on expensive dinners and look sophisticated, we can create a fun atmosphere and bring the most pleasure. We may wake up next to the person we thought we had pulled in the night before.

1. Publicity (advertising) images influence consumers because it makes them envy. Consumers see the billboards or the magazines, or ads, and they point out the things that they want from it. People compare themselves with anything and ads are not an exception. They think if they buy whatever is being sold that it will help them look or be like the people in the publicity images. This is significant because it doesn’t work that way. You can’t buy something to change your whole life. This is a never ending cycle which means more consumerism because of envy.
2. The differences between oil paintings and publicity pictures are important because the oil paintings are what the idealization of wealth and glamour originate from. It shows a place of wealth, and the ads makes you believe they can help you achieve that wealth/glamour. Berger points out that oil paintings were surrounded by gold frames to represent wealth and ads are surrounded by us and our needs. This reveals to the viewers that the production of images for publicity has origins dating back to old times. Also that the main purpose of them is for you to want to compete to gain status of whatever kind.
3. The dream of later tonight offered by advertising uses imagery to manipulate consumers by showing that the man with the nicest shoes will have the best time and get the best girl. This is a mans dream and they manipulate him by telling him that he will get it by buying this or that. Advertising will continue to do this to people. For example, perfume ads. Somehow by getting a perfume you will turn into a desired woman walking down the street mysteriously. They paint ridiculous images but it still convinces the consumers.

As every era is different, ways of doing things are also different. It is from this perspective that I strongly agree that women nowadays are being used as an object. The only problem is that women themselves didn’t notice it, or the majority did not notice it yet. woman body has always been symbolic and sacred. However, today with women emancipation and education level things drastically changed. Let’s have a look on the phenomenon of onlyfans, where women post some type of images to make money. Notice is that women make more money when the contents are more extravagant such as naked pictures, shower videos, etc…Question is, does this deserve some comments?

Instagram is also another subtle way of objectifying women. As women are looking for attention they tend to post some type of contents that generate some comments either positive or negative. People always comment according to their values or principles. Yes, women are objectified, but do they always becarful about what their post on public platform?