1. Berger, publicity influences consumers by displaying “images of an alternate way of life.” Such images are used to manipulate the consumer into believing that their products are should be purchased in their perceived best interest. If we purchase these items we will experience a better form of existence They’re able to convince consumers that they will become enviable. which will lead to a happier existence. This is significant as we see these images everywhere and even if we don’t remember the images, they still manage to influence our daily decisions subconsciously .

2. Oil painting to publicity photography differences are important because oil paintings shows what the owners life is like. It shows the current wealth or achievements of the owner but not how they got it. It shows what the owner has but not what they are offering. However, publicity photography shows us what we want to have. It offers something that will make out life better by  purchasing their service or products that is being shown.

3. Berger tells of the “dream of beauty. “How so many cosmetic companies and manufacturers use magazines and tv commercials in order to spread there “ Beauty dream” as beauty is now something that can be bought. It give people the image that if they use said products they to can achieve the perfect look and only then will they be truly beautiful. However this is all a false truth as we know today technology makes enhancing once featured easier , thus making this an even greater form of deception. Such changes in technology have allows us to alter our experience and alter the way the world see what we experience.