1-According to john Berger, publicity persuades us to spend more which gives us a feeling of wealth but at the same time, it makes us poorer as we keep spending. In old days, the oil paintings were based on nymphs and goddesses but now they are replaced by models. In addition to mentioning that oil painting and publicity are the same, John mentions that sometimes publicity imitates oil paintings as people pose, dress up as if they have been painted.
2-He compares color photography to oil painting since both were used to demonstrate physical texture and tangibility on a canvas, similar to photography.
3-Oil paintings are a representation of what one already has, while publicity is what people aspire to. Viewing advertisements about the publicity and glamorous life of celebrities often encourages people to imitate them and purchase items to feel more glamorous. Advertisements have become extremely clever and persuasive over the years, and are able to connect with people’s emotions. Publicity sets unrealistic and unattainable standards for people, which is not healthy since people can be easily influenced.
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When we read a story, we inhabit it. The covers of the book are like a roof and four walls. What is to happen next will take place within the four walls of the story. And this is possible because the story’s voice makes everything its own. – John Berger
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