- Advertising not only promotes social messages but also lifestyle through illustrating an unreal better position of ideal consumer and creating better expectations of a product to impress the minds of the consumers.
It’s significant in a bad way because the influence of advertising is a power to alter what consumers think and feel. It’s a manipulation and exaggeration of the quality of the product that tent people to consume it even if they are unnecessary. - When you try to put differences between these two aspects. Think about the facts of oil paintings. As Berger explained in the video, it shows us the current owner’s life and his wealth without including any detail of how they get all those things. On the other hand, publicity shows us a perfect unreal life that we want to have and they want us to have in order to get unnecessary things by purchasing their products.
- The dream of a faraway place.
When I was a child I used to travel often because my mom worked in a business company next to a prestige travel agency. Every time I went to my mom’s job I told her where was going to be the next place to visit. Now I realized that I didn’t care about how much was going to be the cost for those travels, food, etc. I just wanted to be there where the image outside of the agency was. Same peace, same sunny day, same beach because that’s how publicity has a big role in this life. I love visiting other places, and, when I see in those advertisements of people looking so peaceful and happy brings me a good vibe and a way to think that I can solve any problem by going anywhere.
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Great answers here, Kevin.