1.Ads make us believe that we need whatever we see in their advertising, they make it look useful and Affordable to catch people’s attention. It makes the consumer think that is what they are missing in their lives. It’s very effective because it gets the consumer into thinking of buying it.

2.”Berger” uses oil painting to describe the live texture of a picture. He compares color photography to oil painting since they were both used to show demonstration of the texture and tangibility and similarities to photography.

3.Advertisement can make you think about its product to the point where you actually get it. “Berger”  says “ how so many cosmetic companies and manufactures use magazines and tv commercials in order to spread their”beauty dream”.